This link connects you to the "footprint chronicles" of patagonia.. they seem to understand Elkington and Hawken's points about a business not being completely sustainable until everyone around them is as well. Their statement on this website proves that.
I haven't had a chance to watch this until now but really enjoyed the digging deeper sections like Video 2
ReplyDeleteI think it's interesting and very important that they recognize that while climate change s extremely important and relevant, it is not the only environmental issue (even though it has pushed the rest off the table in recent times). Water, the ocean, things we can't see (radio waves, nano-material)
I enjoyed one woman's quotation, "It's that our lives are at stake. It's not only our livelihoods, it's our lives!" I believe it is this distinction that leads people to recognize it is not only our children's children's children who will be affected by this...it's our children, and it's us.